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Ashley is the Founder and CEO of Fail Forward consulting, and is an expert on failure — or, more specifically, on how to use it to succeed.
A few years ago Ashley created AdmittingFailure.com to spark a shift in how civil society perceives and talks about failure. From there she has built a career around being an expert on failure—or, more specifically, on using it to succeed.
Recognizing that most organizations have a need and the potential to get better at learning from failures, she also started FailForward.org, a consulting firm that helps organizations learn, innovate and build resilience.
Her work has catalyzed a change in the way we think about innovative problem solving, challenging our perception of failure and demonstrating the validity of an approach based on testing to learn, especially when faced with complex, non-linear problems.
Ashley's opening keynote at FailCon Oslo June 6, 2013, titled "What's So Great About Failure?"
Ashley has worked with a range of organizations—from donors and foundations to non-governmental organizations and private sector companies—to use failure as a learning tool and culture driver to support and foster innovation. Ultimately, her work helps increase organizational performance by maximizing the "learning ROI" from failures and building an acceptance of failure as a catalyst for the innovation and collaborative learning needed to address complex problems.
Her work on failure has received coverage in a wide range of media and news outlets, including the Stanford Social Innovation Review, The Guardian, Harvard University’s Hauser Center for Non-Profit Organizations, TED talks, BBC World and, most recently the New York Times. She also recently won the prestigious HBR/McKinsey Innovating Innovation Award.
Before launching Admitting Failure, Ashley worked in Cairo at the co-ordinating center for the United Nations Environment Programme and as a management consultant in Vancouver. She joined Engineers Without Borders Canada (EWB) in 2009 where, after spending a year in Northern Ghana on agribusiness projects, she built and continues to lead EWB's Organizational Learning Team and annual Failure Report.
Bidders on this auction must be able to get themselves to Toronto in order to receive the reward.
Have a healthy lunch with Ashley
Feel free to chat with Ashley about her journey into the world of turning failures into successes. You can also ask her about her work with her own consultancy or about the time when she failed in Ghana while working with Engineers Without Borders. You'll be dining with Ashley and up to two other bidders at the same time.
Dissect a failure in your life with Ashley
Got a failure in your life you want to dissect? If you don't - lucky you! But most of us have failed at some point - get Ashley to help you make the most of it in this one-hour session and see how you can use the lessons learned to bring home some (more) successes!